What do emails, newsletters, websites, blogs, catalogues, adverts, infographics, e-books, and webinars have in common? First of all, they are all designed to attract customers and generate sales. And second, they are forms of copywriting.
Copywriting is the process of creating persuasive texts and content meant to retain current and attract new customers. All those texts you come across when you click onto a website, see an ad, or even flick through a catalogue – they were all written with a single purpose: to get you to take a specific action. However, a lot goes on behind the scenes when it comes to writing copy that does its job. The type of language used, verbs and adjectives employed, and who your target audience is should all influence how your copy’s put together. In other words, successful copywriting is at the exact meeting point between creativity and technical specificity.
As an ever bigger focus is placed on digital and content marketing, copywriting is a must for any company, and an investment better made sooner rather than later.
Can you convince your target audience?
Is your website content powerful enough to convince visitors, converting them into customers?
To write copy is to produce texts that guide readers’ decision-making. We’re not writing just for the sake of it, and simply adding instructions like “click here” or “buy now” simply won’t do the job. Knowing your target audience, being creative, and using persuasive, compelling language are essential.
While it may seem easy at first glance, that couldn’t be further from the truth. Good copywriting inspires readers, builds relationships with brands, and sows seeds among your audience, drawing them in to take an interest in your products or services.
You can take our word for it!
Among the many services we provide, New Words can meet your copywriting needs.
Looking for ways to grow through words? Look no further!